If you’re as popular as we are, it might seem as if you can’t leave the house without running into someone you know. Most of the time it’s pretty great, it makes you feel like you’re the star of a '70s sitcom. Maybe the intro to Sanford and Son plays as you walk down the avenue waiving to friends and admirers alike. Of course, because you are a star you look phenomenal whether you’re on your way to work, out for a stroll in the shopping mall or scrounging for the solace of hot coffee in the early morning after a sleepless night. Hold on, we know you’re lying about that last one; but that’s okay, no one looks glamorous all the time (except for you Meryl Streep – did you know Meryl is an avid reader of the FortyThree blog? And yes, we are on a first name basis). We can’t always insure that we look our best, so that’s why we’re very excited about the new app Cloak. Cloak pulls data from your contacts’ Foursquare and Instagram accounts to track where they are and geolocates them on your own personal anti-social map. Think about this advancement – you can now go to the pharmacy searching for allergy medicine with puffy eyes and stuffy nose without the mortification of running into an ex. You can go get your nails done when you’re playing hooky from work without worrying your boss might catch you. The possibilities of preventing awkward social coincidences are unlimited. The app - designed by a man who previously created an app that replaced his friends’ shared baby photos with photos of cats – is certainly praiseworthy, however because it doesn’t link up to Facebook or Twitter (yet), the information it can gather on your frenemies are limited. Don’t despair! TheFind can help you remain undetected with back up disguises. Always keep a fake moustache in your pocket, a wig in your bag, and The Canterbury Tales (or any other book above your reading level) in hand.
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