This week a portion of our team attended the Glimpse Conference for social discovery in San Francisco. Glimpse: the social discovery conference, was the first conference focused on the future of social discovery. Companies and products in the social discovery space aim to connect people with new places, people and products that they will enjoy based on their social interactions and existing interests. Glimpse did a great job bringing together leading experts in social discovery to discuss the future of how we live, decide and buy. In addition to having reps from social networking heavy hitters like Facebook, LinkedIn, Tagged and Foursquare, media companies including BlogHer, Pulse and StumbleUpon, the event, emceed by the San Francisco Chronicles very own Casey Newton, hosted an impressive gathering of reporters with everyone from Shayndi Raice (Wall Street Journal), John Swartz (USA Today - pictured with team left), Mike Issac (All Things D), Doug MacMillan (Bloomberg Businessweek), Matt Rosoff (Business Insider) and Brian Blau (Gartner) to Chris Taylor (Mashable), Dylan Tweney (VentureBeat) and Sarah Lacy (PandoDaily).
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By Evie Carter - Senior Account Manager Health and the environment are important and current issues affecting our country today. You could even say the US has had some bad PR around obesity rates and pollution. Here in Santa Cruz we are a very active, environmentally conscious community. Personally it is one of the reasons I love living here. Don't get me wrong, I’m not munching on granola and patting patchouli oil on or anything, but it’s nice to live in a community that thrives on surfing, skating and of course bike riding. Today is National Bike to Work Day. Santa Cruz celebrated last week before the AMGEN Tour of California race came through, but today is the nationally recognized day to leave your car at home and hop on a bike. USA Today reported more than 200,000 people bike every day in New York City. Granted New York is a tad bigger then Santa Cruz but I’d like to think we have some good participation as a community. To paint an even bigger picture, as a nation less than 2% of Americans cycle daily - obviously we've got some recruiting to do. A few of us at 43 PR are regular bike commuters and I wanted to take today as an opportunity to highlight why. Terry Koh, intern extraordinaire, is regularly seen with his bike rolling into the office. Terry said the main reasons why he bikes to work is because it saves him gas money, reduces mileage on his car and is a great form of exercise. “And it makes for a neat, eco-friendly way to get around a small town like Santa Cruz,” said Terry. “It is eco-friendly which is huge in SC. I also enjoy knowing the fact that after work, I don't have to get into my stuffy, hot car and drive home. I can simply bike home leisurely on the handful of bike trails throughout town. Depending on the situation, I even find myself getting home faster on a bike than I would have if I had driven in a car.” David Rose is the newest addition to our stellar intern team and a regular bike rider. “I ride my bike to work because it's fast, fun and free,” said David. “I like riding my bike to work because it wakes me up in the morning. Also, it's pretty much all downhill from my house to work and who doesn't enjoy coastin'?” As for myself, I started slowly implementing bike commuting into my daily routine about a month ago. I had two motivations: physical activity and saving money. I’ve also found that it is a good way to clear my head before and after work and somehow I feel like it ties me a little deeper into the Santa Cruz community. I also like the idea that I am polluting a little less by riding. According to the Santa Cruz Bike to Work website, “Autos are the single largest source of U.S. air pollution. Short trips are up to three times more polluting per mile than long trips. When bicycling is substituted for short auto trips, 3.6 pounds of pollutants per mile are not emitted into the atmosphere.” 43 PR prides itself on being based in beautiful Santa Cruz, California – actually we are located downtown, right in the heart of the city. Living and working in Santa Cruz is a unique and great experience and seeing it from two wheels makes it all a little sweeter. The Slacker (Slacker.com) team was out in full force at today's SF Music Tech in San Francisco at the Hotel Kabuki. Slacker CEO, Jim Cady, spoke on Discovery & Recommendation at 2 PM. We snapped an image of Slacker's Patrick Markel at the table showing attendees how the service works, as well as one of band, The Mowglis, playing a few tracks. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment. Thanks to Brian and Cassie for putting together an awesome event. |
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