Food, water, clothing and shelter. The four basic things humans need to survive according to Man vs. Wild extreme adventurer Bear Grylls. For those of us who don’t often find ourselves lost in the arid sands of the desert or shivering on a snowy peak, it’s easy to lose sight of the true essentials necessary for life. While we may experience a greater degree of security and comfort in the modern industrial world, our list of basic necessities seems to expand exponentially with developments in innovation. One of those modern lifelines would certainly be our smartphones. Smartphones tell us when to wake up, what kind of weather to expect and the quickest route to get to work on time – and that’s all before leaving the house. Let’s face it, without them many of us might just as well be lost in the Amazon. If you’re feeling brave this week and curious to see just how much you rely on your phone you can take part in in UNICEF’s Tap Project Challenge. UNICEF’s sponsors (Giorgio Armani and Acqua for Life) are providing one day of clean water to a child in need for every minute you don’t touch your phone. Just one minute! To participate use your mobile phone to get on the site, read the rules and begin. No sign up is necessary. When you start feeling the symptoms of phone withdrawal you can watch your screen for fun facts from UNICEF. The site will tell you about the success of the Tap Project, statistics on clean water availability, how many participants are taking the challenge in your state and the record to beat. There are 768 million people around the world without access to clean water. Take some time out today to put down your phone and use one of your modern-life necessities to provide the most essential element for survival. Let us know how long you went!
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