This week Social TV startup Peel is at the Google I/O developers’ conference, showing off an upcoming Google TV integration called AllPlay TV. VP of Marketing Scott Ellis says it’s fulfilling “the vision that we’ve been aspiring to for a long time —live TV, DVR, and web-based content, multiple sources all brought together in the app experience.” So after AllPlayTV goes live, Peel users will not be limited to live TV anymore — you’ll also see content from Netflix and recorded on your DVR, with a little label indicating the source. Once you find a show that you like, you can select it on your phone and it will start playing via Google TV. You can rewind, fast forward, or adjust the volume using Peel. Or if it’s a program that hasn’t broadcast yet, you can use the app to record it via DVR. The company plans to update its Android app with AllPlayTV in July, with an iOS update coming later. Peel is looking to bring this functionality to other connected TV platforms.
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