Last month Facebook published the details of the controversial mood experiment where social networks secretly manipulated users news feeds. The study involved some 700,000 uniformed users and sought to test how a persons happiness is affected by what they see online. In direct response a Dutch advertising company, Just, started a campaign called 99 Days of Freedom. The counter-experiment challenges Facebook users to quite the social networking site for 99 days and to complete anonymous happiness surveys on days 33, 66 and 99. According to Facebook, the network’s 1.2 billion users spend an average of 17 minutes per day on the site. Just claims that by taking on the challenge for about three months people will save an average of 28 hours. "Our prediction is that the experiment will yield a lot of positive personal experiences and, 99 days from now, we'll know whether that theory has legs," the group wrote in a press release. To join the campaign visit the project website and follow the 3 step instructions. Simply change your profile picture to the 99 Days of Freedom logo, create a countdown, and then log out of Facebook and remove the site from your mobile device. Since the launch of the project 19,133 people are “enjoying freedom.”
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