Last week on April 22nd, various countries came together to celebrate Earth Day. With the use of technology on the rise, there has been a decrease in paper waste, but an increase in electronic waste. Tech giant Apple released an ad promoting the use of solar technology, reinforcing the fact that all of their data centers are 100% fueled by renewable energy. The ad shows a solar field that Apple uses to source it’s energy and reads in large font: “There are some ideas we want every company to copy.” While the message Apple is sending about renewable energy is a good one, it is clear that they are mocking their well-known rival, Samsung. In 2011 Apple sued Samsung for copying iPhone and iPad features and thus, infringing on Apple patents. Apple asked for a $380 million settlement while Samsung was willing to offer $52 million. In the end, Samsung was ordered to pay Apple $290 million in damages. The recent Earth day ad is causing a lot of buzz. Apple made a bold move in passively sending this message not only to Samsung, but also to all other mobile device companies. The detailed ad reads: “There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data center fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours. Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.” While people are talking about how Apple made a dig at Samsung in this ad, Samsung is not so innocent either. You can check out a recent commercial here where they compare the iPhone to the Galaxy Note 3, highlighting everything the Galaxy has and the iPhone does not. As Apple and Samsung repeatedly make digs at one another, they continue to release great products. They are each working to even out the playing field and give each other a run for their money.
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