Last week, Apple made yet another announcement in San Francisco just a month after their iPhone announcement event in Cupertino. On the list of new and improved products is the iPad Air, iPad Mini with retina display, Macbook Pro and Macbook Pro retina, Mac Pro, a new operating system called Mavericks and a number of app updates. These products came just in time for the upcoming holiday season. The iPad Air is 20 percent thinner and 8 times faster than its predecessor and weighs a mere one-pound. The iPad Mini will now be sold with retina display and an updated A7 chip to make it four times faster. As for computers, the new MacBook Pros get twice the 3-D performance at a 45 percent faster rate with retina display. Apple made a drastic change to their MacPro desktop computer by revealing that it will be a cylindrical shape with insane amounts of power. Last, but not least, is the upgrade that we at FortyThree are most interested in: OS X Mavericks. Named after the surfing location just about an hour North of our town of Santa Cruz, Mavericks brings various new features to Macs. With Mavericks, users will get about an hour longer of web browsing and some updated apps including Safari, Pages and Calendar. Additionally, iBooks and Apple Maps will be installed with the update so users can sync their maps and books across various devices. Another new and interesting feature for Mavericks is Tags. Similar to a feature offered by our client LiveHive, Tags allow Mac users to tag different files with keywords in order to group multiple files and documents together. Tagged items will appear in Finder, iTunes and iCloud where users will be able to click on a tag and view all files within that tagged category. Tags can be searched through the Finder Spotlight search and have been integrated into some of Apple’s other apps as well. In the past week, the general consensus has shown that the Mavericks update is impressive, but not all that significant. With some minor app updates and extended battery life, Mavericks does offer an improved experience for Mac users. However, various critics were surprised that this update was not the significant change in the operating system that they had anticipated. All in all, Mavericks is new and exciting, but not what many had hoped for. The Mavericks update is available free of charge and is in the App Store now.
0 Comments
Leave a Reply. |
FortyThree is a new breed of public relations that works with bloggers, social media and print, online and broadcast journalists to let you join the conversation with your customers... Archives
February 2016
Categories
All
|