Amanda BrandtAmanda is one of our Account Managers and has been with 43PR for over a year. She oversees our clients KeyPoint Technologies, TheFind and Stern Pinball. In this interview, she shares how she got started in the PR industry and reveals her go-to lunch break spot. What do you like most about working at 43? The camaraderie among colleagues. It's incredible! What is your proudest moment so far at 43? I was pretty stoked for my client to be featured in the business tech section of BBC News. Secretly (shhh!), it was awesome to get coverage in Playboy Magazine. How did you become interested in PR? I was in the process of switching careers and stumbled upon 43. It seemed like a great fit for me as I'd previously worked in marketing for five years and PR was something I'd dappled in but never done on a day-today basis. What advice would you give to someone who is interested in PR? Be authentic. It's kind of silly but you should prepare to get to know the media. What I mean is that you'll spend a large chunk of the day trying to learn the ins-and-outs of top tier journalists in order to make your pitches more effective and relevant to each person. At first, it felt funny to me when I'd read someone's Twitter to gage their personal/professional interests but it actually makes a huge difference as I'm reaching out. What app do you use the most? Instagram. I absolutely love seeing how people document their lives in photos. Where are some places we would find you at if you are not in the office?
I spend a lot of time beer tasting at local microbreweries and love going to the Aptos Farmers Market on Saturdays. You can also catch me playing with pups at the Santa Cruz County Animal Shelter where I volunteer each week. Where is your favorite place to eat on your lunch break? Laili. It has the best outdoor patio in downtown and their saffron chicken wraps are delicious. What artists or stations do you enjoy listening to while at work? When I've had a rough day, you may catch me listening to Taylor Swift. It's a guilty pleasure of mine. There just something comforting about T-Swift when I'm feeling stressed up to my eyeballs.
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