Tried every diet fad in the book, but can’t seem to lose weight? Oftentimes, the culprit is the calories you consume through beverages, because their exact caloric value is the most difficult to measure. Justin Lee, CEO and co-founder of Vessyl has spent the past seven years researching and developing a smart drinking cup that recognizes any beverage that you pour into it as well as how many calories are in the drink. The 13-ounce cup uses sensory technology that can analyze a beverages volume, nutritional content, and type – down to the brand and flavor. Once the beverage is poured into the cup and lifted up, the exterior will display the name of the drink and relevant nutritional information. It then syncs that information to your smartphone where your drinking habits will be tracked. Vessyls’ technology is impressive in its ability to accurately recognize all kinds of beverages. Forget the Pepsi challenge – Vessyl knows the difference between Coke and Pepsi, and can even tell the difference between strong and weak coffee. Some of the nutritional information it measures includes sugar, protein, calories, fat and caffeine. The high-tech cup will also keep track of how much liquid you consume throughout the day, and has the ability to tell you how hydrated you are at any given time. According to Lee, creating a smart cup made sense when considering the various ways we keep track of our daily movement, but not what we’re eating. "Now that these activity trackers are commonplace, we are in this next phase of what we can track to really make an impact on our physical health," Lee told Mashable. "What we consume in our food and our beverages is as important if not more important than tracking the calories we're burning through exercise." Lee plans to ship Vessyl in early 2015 at a cost of $199.99 or can preorder the product for $99.
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