This past Sunday morning, Northern California experienced the biggest earthquake in 25 years. The 6.1 magnitude earthquake jolted many awake in the epicenter in Napa, California as well other neighboring cities. Jawbone’s data science team released a chart highlighting the percentage of Up wearers whose slumber was disturbed, and in correlation to the epicenter. Up, is a wristband that tracks users steps throughout the day and their sleep patterns during the night.
Jawbone’s analysis revealed that 93 percent of users in Napa, Sonoma, Vallejo and Fairfield woke at the exact time the earthquake hit, precisely 3:20am. 45 percent of those people did not fall back asleep. Almost no Up wearers in Modesto and Santa Cruz woke up. The collection of this personal information may seem invasive. However, Jawbone obtains this data from users who opted in to the anonymous data mining when they signed up for the app. “Our privacy policy is really clear,” a spokesperson for Jawbone said. ‘We don’t share people’s individual data without consent… Also, all of these visualizations are aggregate data. It’s never identifiable.”
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