Just five months after Instagram rolled out the video feature for their mobile app, they have introduced Instagram Direct. This new feature allows users to send private picture messages to their Instagram friends/followers. You can send a photo to up to 15 people and have a conversation exclusively with these people in the comments section of the photo. Each time you take a picture, the same layout appears as a regular Instagram photo so you can add a filter and a caption as well as tag the location or people in the photo with you. When Instagram released their video feature, we could all see the resemblance to the popular video app Vine. Now, it looks like Instagram is targeting Snapchat with the new Instagram Direct feature. However, the photos on Instagram do not just disappear after a set number of seconds like they do in Snapchat and users do not have to send photos back and forth to have a conversation, they can just have a conversation within one photo. Also, users will be able to see when their friend has seen the photo and if they decide they don’t want a photo to be in their friend’s feed or their personal feed, they can delete it. While we understand the perks of private photo messaging, Instagram may be too little too late. With most people using Snapchat nowadays, it’s possible that Instagram’s private photo messaging won’t stand much of a chance at beating them out. That being said, Instagram’s video feature did steal a lot of Vine’s thunder. We’re looking forward to seeing what people think about the new feature and the updates expected from Instagram in the coming months.
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