The old adage that half your advertising budget is being wasted still holds true, but now you know which half is being wasted and you can quickly correct it. We live, work and play online and for marketers this new reality creates enormous challenges and opportunities. After talking with numerous Silicon Valley marketing experts, we’ve picked the top four marketing skills essential for success in today’s digital landscape: Content Marketing: Create useful content for your target audience. This can range from insightful articles, surveys, videos, infographics, how-to's, etc. Once you have the content on your site or, better yet, published on a media site, then drive potential customers/partners to it. Use Facebook and Twitter for consumers and LinkedIn to target investors, partners and influencers. Free Web Traffic: Very little is more valuable than free traffic resulting in new customers. Some effective strategies are: 1) Automate a free part of your service or product on the web in exchange for contact info; 2) Offer useful stats or a report in exchange for an email; 3) Get an SEO and/or search engine marketing (SEM) expert and optimize your site for the kind of traffic you want. Automate, Automate, Automate: Almost everything you do in online marketing can be tracked and then sliced and diced. The number of tools is growing every day, but some good ones are Mint, Clicky and, of course, Google Analytics. These will give you a very clear and real-time picture of what is working and not working. Mobile: Mobile can’t be an afterthought and you are better off with a mobile-first marketing campaign. All your marketing campaigns need to be optimized for smartphones because the majority of views will come from phones. We are all in uncharted territory, but these best practices can separate the winners from the losers. The reward for winners is successfully engaging with new customers in a way that is authentic and mutually beneficial.
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If you know Santa Cruz you may think that having a booming, cutting-edge public relations firm is a little out of the ordinary for the laid back local vibe. But here at FortyThree, we’ve made a place for ourselves in the community, blending the amazing energy of this town with our drive and commitment to serving our clients.
This year, FortyThree is celebrating its 10-year anniversary in Santa Cruz. To help us honor the occasion, Santa Cruz Economic Development’s J. Guevara came into the office to talk to the employees, take some pictures and get a feel for what FortyThree is all about. His piece on FortyThree perfectly captures the atmosphere of the office, the enthusiasm of everyone who works here and the pride of being a local Santa Cruz business. Yes, there are sometimes surfboards in the office and our conference rooms are named after Santa Cruz brands, such as O’Neill, NorCal, Thieves and Independent, it’s obvious that we couldn’t be happier to call this town our home base. Over the past 10 years, FortyThree has become an established firm that delivers its clients the highest quality national PR and we look forward to many years to come in our favorite place.
Whether you are visiting a friend, traveling alone or moving, here are some of our favorite apps that’ll prepare you for summer travel:
1. Instagram – Share your hipster travel photos with friends – Instagram can also be a great source to help you plan your trip. 2. Airbnb— This popular app allows you to rent exclusive accommodations from local hosts around the world. 3. Skype – Save money on international calls with Skype while you’re abroad – video or voice call any number for two cents a minute. 4. Favr* - You can “favr” your favorite local businesses as this app is tailored for each individual. Create personalized recommendation lists and share them with whomever you wish. 5. AroundCampus – This app is specific for college-campus towns in the U.S. and is put together by local student interns of the AroundCampus Group. AroundCampus features favorite businesses and hang outs by college students. 6. Google Translate – It’s handy to have a translator everywhere you go, and we all know everyone resorts to Google for one. CreditSesame has officially announced it's partnership with Iontuition at this year's FinovateSpring 2015 event. These industry leaders have joined forces to help students easily manage their credit, college loans, and protect their identity all for free! Check out this press release for more information. The Samsung Galaxy S6 has arrived – how are you going to accessorize your fancy new phone? Here’s a list of must-have gear for your S6.
1. Fonesalesman Wireless Charging Pads Now that you have a wireless charging enabled phone, it’s time to get the best wireless charging pad – meet Fonesalesman. Always on the go? Then Fonesalesman wireless QiStone+ is just for you – and small enough to fit in the palm of your hand. The completely wireless QiStone+ is extremely powerful; storing all the power you need to keep your device at 100% through the day. Or if you’re looking for a permanent charger to keep on your nightstand or desk, then the WoodPuck: Bamboo Edition is your perfect marriage between nature and technology – both practical and beautiful. 2. Spigen Galaxy S6 Screen Protector Protect your S6 screen from day one. The Spigen Galaxy S6 Protector is designed to protect your screen without noticeable screen or image alterations – it’s only $9.99 3. Samsung Galaxy S6 Clear View Case A semi-transparent cover that allows you to see things such as time and incoming calls without having to even open the cover? With the Samsung Galaxy S6 Clear View Case you can even use the touchscreen through the case - talk about a cool case! 4. Looq Selfie Stick Of course you need a selfie stick for your S6 – no explanation needed. 5. Photive Lightweight Wireless Sports Headphones Now for some wireless headphones. These Photive headphones are lightweight and have a 7-hour battery life – great deal for $40. FortyThree PR and Favr had a great time hanging out with Sam Diggedy and ShowBiz from KDON's Morning Madhouse today. Excited for see these guys again soon!
Ever find yourself standing on the side of the street trying to flag down a taxi watching a dozen zoom by without a second glance? Or stuck in bumper-to-bumper traffic, thinking there has to be a faster alternative route, but you have no idea where? Many of us have experienced these frustrating scenarios on our daily commute, and have often felt helpless against forces outside of our control. Fortunately for you we have found the BEST apps to help you on your daily commute, and relieve you of the stresses that come with traveling in a city. Waze
This app uses real-time traffic and road information reported by its large community of users to give drivers a plethora of information. Not only are drivers notified about traffic conditions, road hazards, alternative routes, and how long they can expect to be in traffic but they are also given other useful traveling information such as gas prices and expected-time-of-arrival. You can download Waze for free via App Store and Google Play. Citymapper For those who prefer alternative modes of transportation Citymapper is the perfect app for you! Citymapper gives users multiple options for traveling to your destination from public transit to walking. It also allows users to plan a route that uses more than one mode of transportation connecting walking with buses, ride sharing, and biking. This app also tracks walking distance and calories. You can download Citymapper for free on App Store and Google Play. Transit Transit is a great app for those morning when you’ve accidently hit snooze one to many times on your alarm, and now find yourself running late to work! This app allows you to find a bus that is departing near you ASAP as well as directions and route information. You can also use this app to find alternative transportation options such as subway, bike share, Uber, and car2go. You can download Transit for free via App Store and Google Play. Lyft Lyft is the perfect alternative for those who don’t have time to commute by bus or wait for a taxi. This app allows users to request a private ride, and within a few minutes a local driver will arrive at your location. Lyft also allows passengers to share rides and easily split costs through the app. You can download Lyft via App Store and Google Play. How's your NCAA March Madness bracket coming along? With the four final games of the Sweet 16 tipping off tonight, the last few tournament games are quickly approaching.
It's Four Games Friday and Adaptxt has you covered with its Spirit college themed keyboards. Show your school spirit and incorporate your team's colors, mascot and terminology into all of your apps, emails and text messages. Who's going to make it to the championship? Our bets are on Duke and Kentucky. |
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